The Cube Amaze

The Cube Amaze is a completed residential development delivered by Soken Development Group in 2024, located in the Thalang inner zone of Phuket. The project comprises 386 apartment units distributed across eight floors within a 4,800 square meter footprint, offering straightforward residential accommodation in an area experiencing steady infrastructure investment and localized demand.

Units are positioned in the mid-market segment, with active listings currently showing asking prices around 2.2 million baht. The development provides standard communal infrastructure including a swimming pool, garden area, gym facilities, 24-hour security, and CCTV surveillance—amenities typical of contemporary apartment blocks aimed at owner-occupancy and rental investment. The completed status as of 2024 eliminates pre-delivery risk and allows prospective buyers to conduct immediate inspections and verify build quality.

Thalang's inner zone sits removed from the beachfront tourism corridor, positioning it as a residential neighborhood with lower seasonal fluctuation than oceanfront markets. The zone has benefited from airport proximity and improved road connectivity, attracting working professionals and long-term residents alongside investment interest. Property values in this pocket have remained relatively stable compared to premium beach precincts, reflecting a different buyer demographic and usage pattern.

For investors, Thalang inner zone demonstrates characteristics favorable to medium-to-long-term rental yields rather than short-term tourism turnover. Residential developments here typically attract expat communities, local professional workers, and families seeking non-beachfront convenience at lower acquisition costs. The Cube Amaze's completion status and substantial unit count create a secondary rental market where units compete on price rather than scarcity. Long-term rental yields in this zone generally range from four to six percent annually, with lower volatility than beachfront developments but reduced short-term rental upside. Foreign ownership remains unrestricted for apartments held under Thai company structures or via leasehold arrangements, a factor continuing to drive acquisition activity among overseas investors seeking rental income in Thalang's established residential corridor.